Setting a Membership Anchor Date

Learn how setting renewal dates for your membership tiers affects your members

Intro

By default, Single powered subscriptions renew for each member on the day of the month that they originally signed up. This also means that when utilizing the At Renewal, Monthly Recurring and Specific Month physical product perks, members receive their perks on the day of the month that they originally signed up.

There are situations where you may want all members to be billed and receive product perks on the same day each month, regardless of when they originally signed up. In order to accommodate this, we added flexible renewal dates.

Two options for Renewal Dates:

• Same as Signup (Default)
• Anchor Date (Advanced)

Setting an Anchor Date

In the "Terms" second of tier creation, you will see a dropdown named "Renewal Date". After selecting "Anchor Date (Advanced)" in the dropdown, two additional fields will display - "Anchor Date (ET)" and "Anchor Time (ET)". Enter the date and time here that you would like all members subscriptions to renew:

If a customer purchases your membership before the anchor date:

• The customer is billed immediately upon purchase
• When the first anchor date arrives, they are not billed again. This is because they already paid for the current month

If a customer purchases your membership after the anchor date:

• The customer is billed immediately on purchase
• When the anchor date of the next month arrives, they are billed again. This would be considered the second term of their membership

Additional Logic for Physical Perk Memberships (ie Vinyl of the Month Club)

There are specific use cases of this tool where you might only want the months that a customer is charged for to be equal to the physical products that they receive.

Therefore if you have a physical product perk associated with a membership, and the customer purchases the membership after the anchor date

If the product perk has inventory available:

• The customer is billed immediately upon purchase
• The customer immediately receives the first product perk
• On the following anchor date, the customer receives the next product perk and is billed for the next month

If the perk has no available inventory:

• The customer is billed immediately upon purchase
• The customer does not receive their first product perk (since it is sold out)
• On the following anchor date, the customer receives the next product perk and is not billed (since they already paid for a month but have not received a product)

In summary, when setting up a membership with 1) an anchor date and 2) a physical product perk:

If a customer signs up after the anchor date, unless there is still inventory available for the first product, they have missed out on that product and are basically signing up for the next month.