How to Make a Product Stand Out in Your Shopify Store

Utilizing Featured Products, Custom Homepage Sections, and Sticky Promo Banners

Learn to highlight your latest releases effectively with featured products, custom homepage sections, and sticky promo banners on Shopify. Note that this guide is applicable for all types of product releases created via Single, including music, videos, NFTs, and membership. 

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1. Set your Product as the Featured Product

Setting your product as the featured product will give it a prime position on your store's homepage. Here's how to do it:

  1. Log into your Shopify account.
  2. Click on Online Store on the left side menu.
  3. From the dropdown, select Themes.
  4. Locate the theme you want to edit and click on Customize.
  5. On the left side panel, select Home page.
  6. Click Add section.
  7. Select Featured Product from the list and click Add.
  8. On the right side panel, click Select product and choose the product you want to feature.
  9. Click Save in the upper-right corner.

For more detailed instructions, refer to Shopify's guide on How to feature a product.

2. Add a New Section to the Homepage

Adding a new section to your homepage is another way to highlight your product:

  1. Navigate to Online Store > Themes as described above.
  2. Click Customize.
  3. Select Home page.
  4. Click Add section.
  5. Choose the section type you want to add from the list.
  6. In the new section, you can add content relevant to your product such as images, text, or a video.
  7. Click Save.

For more information, check out Shopify's Adding sections to your theme.

3. Add a Sticky Promo Banner at the Top of the Page

A sticky promo banner is a great way to draw attention to your product:

  1. From your Shopify admin, navigate to Online Store > Themes.
  2. Click on Customize.
  3. Select Header from the left side panel.
  4. Look for the Announcement bar section.
  5. Click Show announcement and add your desired text in the text box.
  6. You can customize the look and feel of your promo banner from this section.
  7. Click Save.

Not all themes include an announcement bar. If your theme does not, you may need to use a third-party app to create one.

Remember, making your product stand out is not only about its placement on your store but also about how well you communicate its value proposition. Combine these strategies with high-quality images, engaging product descriptions, and clear calls to action to maximize the success of your product launches on Single with Shopify.

Happy selling!