Membership Metrics

You can track key metrics in Single to monitor the health and growth of your membership program.

Key membership metrics

Active Members The number of members with an active paid membership each month. This metric shows the overall size and health of your program over time.
Engaged Members The number of members claiming benefits or perks each month. This reveals who is actively participating beyond just subscribing.
Monthly Revenue Total revenue from membership fees each month. Fluctuations in this metric demonstrate your program's financial performance.
Monthly Gated Revenue Revenue generated from gated product purchases each month. This indicates the value members place on exclusive perks they can buy.

Things to note:

  • For multi-month memberships paid upfront, Single divides the total revenue by the term length to calculate the monthly revenue.
  • Membership metrics update every 10-20 minutes in Single.

Accessing your metrics

To view metrics:

  1. Log in to your Single account.
  2. Select Memberships from the left sidebar menu.
  3. Select the program you'd like to review the metrics for.

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